Shure Audio Institute
An education and network platform for Shure customers, including system integrators, consultants, music industry retailers, engineers, and musicians.
•Offers online and instructor-led events communicate Shure’s expertise encompassing technical, sales, marketing, products and solutions.
Challenge
How might we create sales enablement e-learning courses that deliver micro-learning style content for retail members around the world can learn about the new Shure products?
Solution
As an e-learning designer at Shure, I led and developed online learning content for retailers, distributors, and technical associates. Through this development sales associates and distributors could receive the latest information and training to best match customers with the right product.
Impact
A total of four global courses were developed and in three months these lessons have been completed by 145 individual users and an aggregate of 60 hours of total training time.
Artifact
VP83 and VP83F Camera Mount Microphones
The goal was to convey and promote updates of the product
Lessons Learned:
•The first course developed
•Communication with Subject Matter Experts (SME’s)
•Working with international teams
•Modeling/Understanding the goals of these courses
Aonic Earphone Line
The goal was to provide education and training for sales, distribution, and technical associates on this new product.
Lessons Learned:
•New product (released Fall 2020) and novel constraints
•Strategizing within a larger learning framework and positioning of earphones
•Thinking globally about education design and translation
SM Microphone Line (Vocals & Instruments)
The goal was to provide education and training for sales, distribution, and technical associates on the the entire product line and the features that work best for each microphone scenario.
Lessons Learned:
•Balancing the line of microphones
•Simplification vs Oversimplification
